WELCOME TO my portfolio!
My name is Guilherme, and I create video ads and manage Meta campaigns for local service businessest to bring in quote requests from the right people in your area.
ADS MANAGEMENT WORKS
Here are a few results from projects with partner businesses that trusted my work.
I build Meta Ads campaigns designed to generate real enquiries,with clear targeting, strong offers, and constant optimisation.
[ADS MANAGEMENT]
Outdoor Construction - Meta Lead Gen (NZ)
Goal: Generate more enquiries at a lower cost.
What I did
- Replaced generic static ads with a clearer, video-first creative approach.
- Built and launched a Meta lead form campaign targeting the service area
- Optimised delivery to reduce CPL and increase lead volume
Results (1 Dec 2025 – 19 Jan 2026)
✅ CPL: $7.71 → $2.65 (~66% lower)
✅ Leads: 149
✅ Spend: $394.15 (new campaign)
[ADS ]
Brazil-based Manufacturer — Meta Lead Gen (US Market)
Goal: Generate high-quality enquiries in the United States for high-ticket industrial machines (granite & marble cutting).
What I did:
- Built a Meta lead form campaign focused on lead quality (not volume).
- Tightened messaging + targeting to attract businesses with real buying intent.
- Optimised delivery knowing the sales cycle is longer due to high ticket
Results (1 Nov 2024 – 28 Feb 2025)
✅ Leads: 34
✅ Cost per lead: R$66 → ~$21.40 NZD
✅ Spend: R$2,243.97 → ~$727.58 NZD
✅ Sales reported: 2
✅ Minimum ticket per sale: R$200,000 → ~$64,847 NZD
(minimum ticket informed by the business)
VIDEO MARKETING WORKS
Here are a few examples from client projects where I helped turn real work into marketing that performs.
I create strategic video content for ads and sales, built to grab attention, build trust, and drive action.
[VIDEO MARKETING ]
Outdoor Construction Auckland) — Photo-to-Video Ad Creative
Built to run on Meta Ads and directly support lead generation
Goal: Create a high-performing video ad without on-site filming, using only job photos — and turn it into an ad-ready creative.
What I did:
✅ Turned staff-taken photos into short, scroll-stopping video sequences.
✅ Added professional editing + a clear storyline focused on the customer outcome.
✅ Delivered a final cut designed specifically for Meta lead campaigns.
Impact:
✅ This creative became the main ad asset used in the campaign that achieved the lower CPL results shown in the Ads case study — and also performed well organically as a showcase piece.
[VIDEO MARKETING]
Brazil-based Manufacturer — English Localised Company Overview (US Market)
Institutional video built to support export sales conversations.
Goal: Help US buyers understand the company fast, trust the operation, and feel confident starting a conversation.
What I delivered:
✅ A fully English-localised institutional video (not just subtitles).
✅ A clear company overview + capabilities narrative.
✅ Structured to be used on the website, sales outreach, and as a warm-up asset for paid campaigns
Context (company background)
The manufacturer was founded in 1995, and has produced machines/equipment for the marble & granite sector since 2017.